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How To Review Responses in the Platform

Discover how to review publisher responses submitted to your brief in Brief Manager. This guide walks you through how to assess recommendations, compare responses, request changes, and move forward with the best media partners for your campaign.

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Written by Avid Admin

1. From your Advertiser homepage, select "Brief Manager" in the side bar menu.

2. Select the "In Review" tab to review the publisher response and assess how well it aligns with your campaign brief, objectives and target audience.

3. Click “Review Responses” for the brief you would like to review.

4. Review the publisher’s response and consider whether the recommendation is clear, relevant and aligned to your campaign goals.

Key areas to review include:

  • Media Plan

  • Amplification Details

  • Target Audiences

  • Benchmarks

  • Case Studies

  • Overall alignment to campaign objectives

5. Once reviewed, you can choose from the following next steps:

  • Request Changes

  • Submit Outcome (Won or Lost)

  • Cancel Brief

We recommend requesting changes if you need additional edits before making a final decision.

Need More Help?

Contact Support via the chatbot button located in the lower-right corner of your screen.

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