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How To: Compare And Select the Preferred Response

Discover how to review, compare, and evaluate Media Partner responses submitted to your brief. This guide walks you through assessing recommendations, comparing media plans, and selecting the response that best aligns with your campaign objectives.

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Written by Avid Admin

1. From your Advertiser homepage, select "Brief Manager" in the side bar menu.

2. Click the "In Review" tab to view briefs that have responses ready for review and comparison.

3. Click “Review Responses” on the relevant brief to view and compare recommendations from Media Partners.

4. Click "View Response" and compare key details such as campaign details, strategic approach, content ideas, target audiences and overall value to help determine which recommendation best aligns with your campaign goals and budget.

5. Review the "Media Plan" and deliverables to understand the proposed channels, formats, content ideas, and campaign deliverables. As you assess the response, also consider supporting details such as target audiences, benchmarks, strategic rationale and relevant case studies to help evaluate the overall recommendation.

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