Read Time: 8 mins
In This Article
How To Submit A Brief
Comparing Responses: KPI Grid
Using The Noticeboard
Choosing The Right Platform Inclusions
Taking Action On Responses
Ready To Brief? Here’s Everything You Need
Briefing multiple Media Partners traditionally involves building templates, sending emails one by one, chasing responses, and comparing proposals that all look different.
Brief Manager brings this into one place to save time.
Send a single brief to multiple Media Partners, receive structured responses in a consistent format, and compare them side by side, without email threads.
How To Submit A Brief
Create your brief, select Media Partners, set your budget, and define exactly what you want to see in a response.
To learn more, watch our How To Submit A Brief Video.
The Process:
Create your brief, upload a PDF or paste it directly into the platform
Select Media Partners, choose based on your campaign goals
Set your budget, use an exact (fixed) or tiered (flexible) budget
Define response requirements, outline what needs to be included, such as content approach, mocks, or audience targeting
Send your brief, Media Partners are notified and can start preparing responses
Choosing The Right Platform Inclusions
Not sure what to ask for in a response?
This guide helps you understand which platform inclusions align to different campaign objectives.
For more information, visit Guide: Which Platform Inclusions Are Right For My Campaign?
Comparing Responses: KPI Grid
Once responses are in, use the KPI Grid to compare Media Partners side by side, including reach, impressions, and investment.
Everything is standardised, so you can review proposals quickly without switching between documents.
To learn more, watch our How To Compare Responses video.
Using The Noticeboard
The Noticeboard is your central place for communication during the briefing process.
Use it to:
Ask questions and share updates with Media Partners
Post internal notes visible only to your team
Request revisions and keep a record of conversations
Flag urgent updates using the Critical Brief Update topic
Taking Action On Responses
Once you’ve reviewed responses, you can take action directly in the platform:
Select Won, confirm your chosen Media Partner(s)
Request Revisions, use the Noticeboard to share feedback and ask for changes
Select Lost, decline and optionally provide feedback
Tip: Explore the Advertisers and Agencies Help Centre Collection for more guides, FAQs, and how-tos.
Need More Help?
Contact Collab Support via the chatbot button located in the lower-right corner of your screen.