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What Is This Guide For?
This guide is for anyone using Campaign Manager to upload media throughout the campaign lifecycle. It helps you understand the different media types, the distinction between files and assets, and how to correctly upload them based on your campaign setup.
Whether you're uploading flexible general assets, submitting validated creative linked to a product, or sharing supporting documents, this guide will ensure your content ends up in the right place — and meets requirements for campaign success.
Types of Assets You Can Add to Your Campaign
Campaign Manager supports three core asset types throughout the campaign lifecycle:
Images - Used for display formats, thumbnails, hero graphics, social content, inline media within written content and product shots.
Video - Includes trailers, reels, full-length content, or promotional clips.
Audio - Includes podcast episodes, voiceovers, or radio segments.
These files can be attached to products within your media plan to help fulfil campaign deliverables and validate creative requirements where applicable.
What’s the Difference Between a File and an Asset?
Files and assets serve distinct purposes within Campaign Manager:
Files
Files are non-product-linked uploads used for general collaboration and planning.
Examples include:
Briefing documents
Strategy PDFs
Reference images
External links (e.g. Google Drive, Dropbox) - which may contain assets
Files are not linked to products and do not go through asset validation.
Assets
Assets are media files uploaded against a product in the campaign.
Assets can fall into two categories—explained below.
Required Assets vs General Assets
Both Required Assets and General Assets are media files uploaded during a campaign—but their purpose and handling differ significantly.
General Assets
General assets are flexible files that can be uploaded for the campaign overall or optionally linked to products.
Key points:
Not tied to a specific product’s validation rules
Do not undergo system validation
Can be attached to a product or left unlinked for general use
Example: An advertiser uploads multiple header image options for consideration, none of which require validation.
Required Assets
Required assets are directly tied to a specific product in the campaign and must pass validation checks defined by the Workspace Owner.
Key points:
Only applicable when asset validation is turned ON for the product
Must meet validation requirements such as:
File size
Dimensions
File type
Quality (e.g. resolution or bitrate)
The system will automatically validate these assets upon upload
If an asset fails validation, the user will be prompted to correct and re-upload.
Workspace Owners control which products require validation by setting this at the product level in the Product Form.
Where and How to Upload Media
You can upload files and assets in three main areas of Campaign Manager:
During the Campaign Briefing Form
Click Upload File to attach a general file
Click Upload Asset to upload an asset (general or required)
Drag and drop or browse to upload
Click Upload to save
After Approval — In the Files Tab
Go to your campaign’s Files Tab
Upload a file or asset:
Upload File → for briefs, documents, links
Upload Asset → for campaign content attached to products
To add shared links:
Click Add Link with Shared Assets
Enter a description and URL
Click Upload
Within the Content Plan
The Content Plan is where both General Assets and Required Assets are managed.
Products without validation: Upload as general assets
Products with validation: Upload as required assets (validation will trigger automatically)
Only assets attached to a product are eligible for validation. All others will remain general.
Need more help?
Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen