IN THIS ARTICLE
How To Submit A Strong Brief
How To Choose Media Owners
How to Submit A Strong Brief
Strong briefs are clear, focused, and easy for Media Owners to respond to.
They provide just enough direction to guide ideas without overcomplicating the brief, making it easier for Media Owners to come back with relevant, high quality responses that align with your campaign goals.
A strong brief typically includes:
A clear campaign objective
What are you trying to achieve? (e.g. increase awareness, consideration, traffic, conversions)
Being specific helps Media Owners tailor their approach and recommend the right strategy.
A defined target audience
Who are you trying to reach? Include key demographics, behaviours, or interests.
The more precise you are, the more relevant the publisher’s recommendations will be.
Relevant KPIs or success metrics
How will success be measured? (e.g. views, engagement, clicks)
This helps Media Owners tailor their response to deliver against what matters most.Key messaging or brand considerations
Highlight any must-haves, such as key messages, product details, or brand guidelines. This ensures responses are aligned with your brand from the outset.Preferred formats
Outline any content formats you’d like to see (e.g. articles for education, videos for product launches, social posts for engagement).
This helps Media Owners focus their ideas in the right direction.Timelines and response deadlines
Clearly define when responses are due and any key campaign dates.
Setting clear expectations upfront helps avoid delays and keeps the process moving.
A strong brief doesn’t need to be long, it just needs to be clear. The more focused your input, the more tailored, comparable and actionable the responses will be.
How To Choose Media Owners
There are several ways to help you choose the right Media Owners for your campaign.
Find Media Owners that match your audience.
Use audience breakdown filters to identify Media Owners whose audiences align with your target market, including:
Gender
Age range
Household income
Advertiser categories
Media owner channels
Selecting Media Owners with the right audience increases the likelihood of stronger engagement and better campaign performance.
Explore relevant campaign opportunities
Browse Opportunities to see the types of campaigns Media Owners typically run. These could be short term opportunities or always on.
This can help you quickly identify Media Owners with proven experience in formats or campaign types similar to yours.
Learn from past campaign performance
Review Case Studies to understand how Media Owners have delivered results for previous campaigns.
You can filter by:
Industry
Campaign objective (e.g. awareness, consideration, engagement, education)
Publisher
Budget range
Target audience
Content formats (e.g. written, video, social)
Looking at real campaign examples helps you assess which Media Owners are most likely to deliver against your goals.
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