Read Time: 4 minutes
Navigate commission and margin details to better understand campaign costs and budgeting
Navigate to your Campaign Plan
Click Add Product
Choose a product and click Add To Campaign
Select Content Execution and Save Changes
Content Execution indicates that the publisher will create and deliver the campaign activity. This includes content-led products such as Branded Content, Themed Content, Sponsored Content, Editorial Integrations, Podcasts, Videos, and other publisher-executed deliverables. Selecting this option ensures the appropriate product pricing, fees, commissions and campaign calculations are appliedOptional: Enable Add Additional Audience Targeting to include AmpPlus audience targeting
Expand the Discounting, Commission & Margin section
This section provides visibility into how campaign pricing is calculated, including discounts, commissions, fees and margin calculations. It allows publishers to understand the financial breakdown of a product before finalising a media plan
Review the Discounting, Commission & Margin Summary
This section provides a financial breakdown of the selected product, showing how campaign revenue is calculated after discounts and commissions are appliedCampaign Subtotal - The total value of the campaign before any discounts, fees, or commission adjustments are applied
Discount on Subtotal Spend - Any discount applied to the overall campaign subtotal. This reduces the campaign value before further calculations are performed
Fees on Subtotal Spend - Additional fees applied to the campaign subtotal, such as platform or service fees. Click the arrow (>) to view a detailed breakdown of the fee components
Gross - The campaign value after discounts and fees have been applied
Commissionable Value - The portion of the campaign value that is eligible for commission calculations. This amount is used as the basis for determining advertiser discounts and commission-related adjustments
Advertiser Discount on Commissionable Value - Any advertiser-specific discount applied to the commissionable portion of the campaign value.
Net - The final campaign value after all discounts, fees, and commission adjustments have been applied
Click 4.Margin Summary dropdown to view profitability metrics associated with the selected product
Click the drop down for the following Margin information:
Campaign Pre Adjustments
Campaign Adjustments (Incl. Discounts)
Total Margin
These sections help publishers understand the financial impact of discounts, commissions and campaign costs before finalising a proposal
Review margin details and continue building the Campaign Plan
Use the Margin Summary and Discounting & Commission Breakdown to validate campaign pricing, understand publisher revenue, and ensure the campaign aligns with your commercial objectives before sending it to an advertiser
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