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What Is The Difference Between Campaign Deliverables And Product Deliverables?
Campaign Deliverables
Refer to the total overall Deliverables for an entire campaign, which may encompass multiple products and/or amplification.
Campaign Deliverables are typically outlined in a media plan and are specific to each client or campaign. They represent the collective outputs for the campaign, which may include various formats and media.
For more information, visit How-To: Update Campaign Deliverables.
Product Deliverables
Refer to the specific outputs associated with a single product, such as a Brand-Focused Article or Video.
Product Deliverables are established during the product setup within your publisher profile. They define the individual content pieces or assets tied to the product itself.
For more information, visit How-To: Update Product Deliverables.
Do I Need Both Campaign And Product Deliverables?
Yes, both product and campaign deliverables are necessary.
Product Deliverables focus on the individual assets tied to each product, while Campaign Deliverables represent the collective guarantees for a campaign.
If your campaign incorporates several products, each with distinct Deliverables, both will be required to ensure everything is tracked and accounted for.
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