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How-To: Set a Google Ad Manager (GAM) Display Distribution Live

This guide explains how to connect a Google Ad Manager (GAM) campaign to an Avid Campaign Display distribution so delivery data is automatically matched and reported

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Written by Avid Admin

Read time: 3 mins

1. Create a Display Distribution in Campaign

Navigate to your content piece and open the Production Items & Placements tab.

  1. Click Add New and select Display

  2. Complete any required fields for the distribution

  3. Save the distribution

An Ad Link ID will be generated automatically. This unique ID is used to match GAM delivery data back to the correct distribution, so make a note of it.

2. Add the Ad Link ID to Your GAM Creative Name

Open Google Ad Manager and create your creative as you normally would. When entering the Creative Name, prefix it with the Ad Link ID generated in Step 1.

Example:

36-137-644_The Music_Summer Campaign_300x250

Using the Ad Link ID as the first part of the creative name allows Campaign to automatically identify and match reporting data during the scheduled GAM import.

3. Set the Distribution Live and Begin Delivery in GAM

Once your creative has been trafficked and your line item is ready to serve in Google Ad Manager:

  1. Set the line item to Delivering in GAM.

  2. Return to Campaign.

  3. Open the Display distribution and click Mark as Scheduled / Live.

Your distribution is now active and ready to receive reporting data from GAM.

4. Reporting Is Automatically Matched

After the distribution has been marked Live and the scheduled Google Ad Manager data import has run, navigate to Reporting Centre → Reconciliation → Step 3: Google Ad Manager.

Here you'll see the distribution automatically listed under Auto Reconciled (via the implementation in GAM of the Ad Link ID). This confirms that the platform has successfully matched the GAM creative to your Display distribution.

Once the match has been confirmed:

  • Delivery data will automatically flow into the associated distribution.

  • Reporting metrics such as Impressions and Clicks will continue to update with each daily data import.

  • No further manual reconciliation or reporting setup is required.

Tip: If a creative doesn't appear under Auto Reconciled, check that the Ad Link ID was added to the beginning of the GAM creative name exactly as it appears in the Campaign.

Need more help?

Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.

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