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PubSuite Escalation Framework

Our standard operating procedure for ongoing client support

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Written by Avid Admin
Updated yesterday

Read Time: 8 mins

IN THIS ARTICLE


This guide outlines PubSuite’s support model, including available support channels, response time commitments, and escalation pathways. It is designed to help clients understand how to access support, what to expect when raising an issue, and how different types of enquiries are prioritised and resolved.


1. Available Support Channels

Channel

Purpose

Availability

Help Centre

Self-service knowledge base with how-to guides, feature explanations, and troubleshooting resources.

24/7

AI-Powered Support Chatbot

Immediate help for quick questions, educational resources, and basic troubleshooting using content from our Help Centre.

The chatbot is accessible in PubSuite and within the Help Centre (chat icon on the lower right hand corner).

If the AI assistant is unable to fully resolve your query, you can choose to escalate to a member of our support team.

24/7

Support Team Chat

For more complex questions, bug reports, or technical issues that require human support.

Live support is available Monday to Friday, 8am–6pm AEST

(11pm–9am BST)

Messages received outside these hours will be responded to on the next business day

Email Support

General non-technical queries, or non-urgent platform suggestions

Monday to Friday, 8am–6pm AEST

(11pm–9am BST)

Emergency Escalation

Critical platform outages or platform-wide issues that require immediate attention outside standard support hours.

Please directly notify your key Avid contact


2. Response & Resolution Commitments

Severity

Description

Escalation Channel

Initial Response*

Resolution Target

Priority 1 (Critical)

Platform outage or live campaign disruption

Your key Avid contact

Within 2 hours

Within 1 business day

Priority 2 (High)

Major feature not functioning or blocking usage

Your key Avid contact, or Support Team (if within available window)

Within 4 hours

Within 2 business days

Priority 3 (Medium)

Minor bug with workaround available, or general platform questions

AI Chatbot, Help Centre, or Contact Support team

Within 8 hours

3–5 business days

Priority 4 (Low)

Non-urgent, non-technical queries or suggestions

Contact Support team

Within 48 hours

Case-dependent

*Response times apply during AEST business hours (Monday–Friday, 8am–6pm AEST or (11pm–9am BST). Messages received outside these hours will be responded to when support is back online. For Priority 1 and 2 escalations, Clients are encouraged to contact their local key Avid contact directly.


3. Escalation Path

Step 1: Self-Service (Available 24/7)

Start with AI Support Bot or Help Centre for:

  • Quick answers and troubleshooting

  • Feature guidance and how-to support

  • Immediate assistance outside business hours

Step 2: Contact the Support Team

Choose the best channel based on your needs:

Use our Chat function (located in the bottom right-corner of PubSuite or our Help Centre) for:

  • Most support use cases

  • Priority 3 issues (minor bugs with workarounds)

  • Technical troubleshooting requiring human support

  • Live support is available Monday-Friday, 8am-6pm AEST (11pm-9am BST). Messages received outside these hours will be responded to on the next business day (AU time)

If needed, email ([email protected]) for:

  • Priority 4 issues

  • Platform suggestions

  • Non-urgent and non-technical queries)

  • We aim to respond to all enquiries within 48 hours during AEST business hours

Step 3: Escalate to Your Client Success Manager or Key Avid Contact

For time-sensitive Priority 1 or Priority 2 issues, or if an issue has not been resolved within the expected SLA, clients may escalate via their assigned Client Success Manager or key Avid contact.

Contact your local key Account Manager or Client Success Manager directly for:

  • Priority 1 or Priority 2 issues (critical outages or major malfunctions)

  • Issues unresolved within SLA timeframes

  • Situations requiring cross-team coordination

Your CSM will:

  • Confirm priority level and route to appropriate internal teams

  • Provide regular updates based on priority

  • Coordinate with Senior Leadership/Technical Lead if needed

Step 4: Emergency Escalation

For Priority 1 issues outside standard support hours, clients may use emergency escalation pathways provided as part of their agreement. Emergency escalation should only be used for critical platform outages requiring immediate attention.


4. Visibility & Reporting

  • Clients should receive regular updates on open issues/ bugs, with frequency dependent on priority

  • All bugs and enhancement requests are tracked internally

  • Bug fixes will be communicated to the client within the identified resolution window

  • Clients are encouraged to share feedback on support and escalation experience


5. Resolution Criteria

An issue is considered resolved once:

  1. The fix has been identified and deployed in the client’s live environment, and

  2. Client has verified completion, or CSM or the relevant Avid contact has confirmed that the resolution is satisfactory


Need more help?

Contact PubSuite Support via the chatbot button located in the lower-right corner of your screen.

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