This guide will explain the different types of impressions and their classifications in a way that’s easy to understand. Let’s break it down step-by-step:
Types of Impressions
When analysing your organic post performance, you will encounter three types of impressions:
Organic Impressions:
These are impressions that occur naturally without any paid promotion.
Connected Ad Account Paid Impressions:
These include impressions from paid ads that promote an organic post from your connected ad account.
These impressions are also shown in Paid Ads records but counted only once in Campaign Performance Dashboards.
Unclassified Paid Impressions:
These represent paid impressions that aren’t classified yet.
They may come from:
Your own ads delivered recently (since 11:59 PM yesterday).
Other ad accounts not linked to your reporting system.
Why does this occur?
Meta addresses organic and paid data differently and pulls the data uniquely, meaning that it is not possible to collect the data at the exact same time for each of the record types, meaning there is a small window of discrepancies
What does this mean?
Minor discrepancies may occur between the Meta Business Center data and the PubSuite dashboard on a daily basis due to system differences. However, the data is consistently and accurately retrieved, ensuring that by the end of the campaign, the dashboard fully reflects the total organic and paid delivery.